Brand system
The RimonPay identity.
Every mark, colour and type choice in this site comes from one idea: rimon is the pomegranate — one fruit, hundreds of arils, each a discrete unit that only works as a cluster. That is the business. Many merchant files, each placed with the right acquirer.
The aril mark
A faceted seed. Used as the logo, as the hero texture, and as the progress seed at each application step.
Give the mark at least 8 px of clear space. Minimum size 20 px. Never place it on a mid-tone ruby, and never re-colour the facets — the light and dark half of the seed is the mark.
Colour
Plum ink ground, aril ruby accent, pith cream workspace. Five values, nothing else.
Ruby is for one thing per view: the primary action, or the live step. Leaf is reserved for completion and verification — never decoration. Marketing surfaces sit on plum ink; the workspace where merchants fill forms sits on pith, so a long application never feels like an advert.
Typography
Three roles, three faces.
Bricolage Grotesque 700
Instrument Sans 400–600
Spline Sans Mono 500
Writing
How the brand sounds, in three rules.